StoriesHow PeopleFirst Leadership Powers Growth at Ascend
Ascend brings Alpine’s PeopleFirst leadership to life, showing how people-first private equity can drive growth while preserving integrity.


“Strong ethics is good business.” That’s the credo guiding Alpine Investors-backed Ethisphere in its quest to help more companies create and strengthen their ethics, governance and integrity practices in measurable, sustainable ways. Scottsdale, Arizona-based Ethisphere has spent the past 17 years providing companies with the data, tools, community and resources they need to create better practices that benefit employees, partners, customers and the world at large.
Whether providing ethics and compliance data, expertise and resources that help large companies make informed decisions or building a network of industry leaders who define the meaning of “good” ethics practices as part of their Business Ethics Leadership Alliance, Ethisphere uses data to understand impact and to help inform corporate decision making.
The Ethisphere team shares Alpine’s belief that doing good is not only the right thing to do but that it also benefits a business’ bottom line. Both companies understand how businesses that operate with integrity outperform their peers, experience higher employee retention and consumer preference and develop better overall brand recognition.
Now, in partnership with Alpine and its data software platform predictis, Ethisphere spent 2023 applying its proven methods to new areas while strengthening existing initiatives aimed at advancing business ethics around the world.
Highlights from 2023 include how Ethisphere:
Ethisphere credits Alpine with helping them define key objectives and maintain focus as they continue to prioritize. They drew on a range of Alpine resources over the past year, including:
The Alpine Growth Summit
The Ethisphere team used materials from the annual Growth Summit—templates, format and supporting documents—to guide decision-making processes and consider how to support and elevate best practices.
The PeopleFirst process
Beth St. Clair, an Alpine PeopleFirst coach, guided the leadership team through PeopleFirst workshops. The PeopleFirst approach also informed the creation of Ethisphere’s manager training curriculum.
Alpine Playbooks
Ethisphere used Alpine’s Customer Success, Pricing and Packaging Playbooks to help support companies on their ethical journeys in more detailed ways.
Moving forward, Ethisphere is poised to continue expanding their work to more companies and more industries around the world.
“Being a ‘Force For Good’ means maintaining a mindset focused on the broad spectrum of our stakeholders,” says Chief Strategy Officer and Executive Chair Erica Salmon Byrne. “We’re developing additional products and new functionality that will give people better access to key insights. We believe that accessibility will have a tremendous ripple effect.”
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StoriesAscend brings Alpine’s PeopleFirst leadership to life, showing how people-first private equity can drive growth while preserving integrity.
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